Congratulations to the winners of the 2009 Web-Jurist ® Awards ! View results
Web-Jurist ®
Web-Jurist is the result of research conducted into website best practices and effectiveness. It aims to identify the strengths and weaknesses of websites, as a business platform in the digital world, and also to determine the extent to which a website, being a tool in a company's e-business initiative, is successful in achieving the essence of its e-business strategy.
Website Tips & Best Practices
- The 3 clicks rule: Ensure that the site visitor does not need to click more than 3 times to access anything on your web site. This helps navigation
- The upwards scroll effect should be minimised with the use of the back to top buttons. Avoid scrolling sideways at all.
- Use your website for CARE (Customer Acquisition, Retention and Extension)
- Use your website to get to know and understand your customer, care in ways that are meaningful and to deliver value to your customer.
- Customer service best practices:
- Answer all customer queries
- Acknowledge all requests: an acknowledgement message after any request- form submission, etc, preferably with a response period indicated, assures the customer of your attention.
- Provide tracking to monitor status of requests or orders (e.g. new cheque book, etc.)
- Use privacy, confidentiality statements and stick to them
- Make your site more than a glossy brochure :
- Deliver latest financial information: content drives traffic to your site, populate it!
- Help investors make decisions: Provide foreign exchange rates, interest rates, stock quotes, etc to assist investors to make informed decisions. They may not "buy" immediately - but they'll remember you when they will
- Interact and transact: use every opportunity to solicit customer feedback, enable fulfilment over the Internet
- Develop a good team with specific skills - the right people and enough people
- Integration is key: back end to front end. Develop a good team with specific skills - the right people and enough people; the right technology
- Avoid Pitfalls:
- Over-promising & under-delivering; your competitor is one click away
- Pages "under development" should not be up
- Selling or giving away customer information
- Proceeding without top management support & commitment
Our Services
A Phillips Consulting Initiative
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Technology
Services offered by the Phillips Consulting Technology practice
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